SaaS Secrets from $40m Revenue Serial Founder

Jordan Shlosberg is the founder and former managing director of ProSapient - a leading expert network platform. Jordan shares his experience of successfully raising £10 million and scaling ProSapient to an impressive 300 staff and £40 million in revenue. In addition to this, we delve into Jordan's decision to embark on two new businesses - a recruitment and an HR tech company. We discuss the unique opportunities and challenges faced by second-time entrepreneurs, the importance of understanding customer needs, and the power of personalised marketing. The episode also reveals Jordan's plans for the future, including the launch of 'Atlas', a platform dedicated to optimising the recruitment process.
🔍 Timestamps:
00:00 Introduction and Guest Background00:17 Understanding ProSapient and its Business Model01:12 The Journey of Building ProSapient01:55 The Role of Technology in ProSapient03:48 Validating and Scaling the Business08:26 Challenges Faced in the Journey10:15 Client Acquisition and Market Expansion18:04 Transition from ProSapient to New Ventures20:57 Building and Scaling Berg Search21:57 The Genesis of Atlas26:13 Balancing Time and Effort Between Two Businesses27:36 Motivation and Drive as a Second-Time Entrepreneur30:15 Advice for Second-Time Entrepreneurs32:33 Closing Remarks and Future Plans
💡 Key HighlightsWhat problem proSapient solves and how Jordan came up with the idea How Jordan validated proSapient and had confidence that the big players in the industry wouldn’t overtake the business How proSapient gained their first customersWhat the challenges were that proSapient faced Whether proSapient used any marketing channels like SEO or paid marketing in the life-cycle of the business How proSapient sold into larger private equity funds and how they made the jump into the US market from the smaller UK market Insight into the two new businesses Jordan is building - recruitment business Berg Search and HR tech business Atlas (Atlas is an end-to-end platform built for recruitment firms like Berg Search) How Jordan juggles running two businesses now and how he intends to do so going forwards What drives Jordan to build two new businesses instead of just one Jordan’s advice to second-time entrepreneurs Jordan’s personal book recommendation for SaaS founders, an entrepreneur he admires, an underrated SaaS tool he uses, and the best advice he has ever received 

-- LINKS --
 ► Full Transcript: https://nuoptima.com/saas-podcast/prosapient-bergsearch-jordan-shlosberg 


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