Sarah Stockdale - How to create an empathetic community!

👉🏼 About the Guest:Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also a copywriting expert, the host of The Growth Effect, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women.Sarah has spent her career working on early-stage technology startups, including Wave and Tilt, and now coaches businesses and individuals to achieve incredible growth.
👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Sarah discuss the ins and outs of marketing, copywriting, and creating a community for underdogs.Timestamps: 00:00: Episode Highlight 2:02: Introduction to Sarah Stockdale 2:58: How did Sarah start her marketing journey? 5:09: What makes Growclass stand out as a marketing course? 7:55: How is Growclass making the startup space more diverse? 13:27: How to grow a community in its beginning stages 15:45: The most needed qualities in marketing superstars 19:13: The niches of marketing to attack first 22:55: #1 tactical skill every marketer should master 24:50: Founder mistakes in copywriting 29:54: Writing copy as a marketing hire 34:09: The stopping point in editing copy 35:57: Community building vs marketing 38:30: Inviting and rewarding "givers" in a community 44:20: How to scout podcast guests 46:24: How to write a great cold email 48:00: Sarah's #1 ambition right now 49:50: Outro and closing thoughts 👉🏼 Resources: Tilt: https://en.wikipedia.org/wiki/Tilt.com Community Decoded: https://communitydecoded.threado.com Emily Lonetto: https://communitydecoded.threado.com/3 👉🏼 Where to find Sarah Stockdale: Twitter: https://twitter.com/skstock Website: https://sarahstockdale.ca/ Linkedin: https://ca.linkedin.com/in/sarahstockdale Growclass: https://www.growclass.co/ 👉🏼 Where to find Sharath: Twitter: https://twitter.com/5harath YouTube: https://www.youtube.com/@5harath Website: https://5harath.com/ Newsletter: https://5harath.substack.com/