Scaling Growth Through Content Marketing: My Step-by-Step Process

Summary
In this episode, Sean shares a step-by-step process for successfully scaling growth through content marketing. He emphasizes the importance of investing in content as a key growth channel for B2B SaaS product businesses. Sean also addresses the misconception that SEO is dead and highlights the relevance and effectiveness of organic search results.Key Points Identify keyword opportunities to make your content visible to potential customers. Create great content that engages and provides value to your audience. Position your product by connecting it to your content and encouraging further exploration. Track your progress over time and optimize your content to stay competitive. SEO is still relevant and can produce significant ROI. Research existing top-ranking content to improve and exceed expectations. Set up tracking tools like Google Search Console and SEMrush for performance measurement and improvement. Quotes "Content is still king and a key growth channel for B2B SaaS product businesses." "SEO is still very real, relevant, and does not have a great replacement at the moment." "Identifying keyword opportunities and creating great content are crucial steps to success." "Track your progress and optimize your content to stay ahead of the competition." "Investing in SEO and organic search can significantly increase your ROI." "Research top-ranking content and learn from their success to improve your own." "Using tools like Google Search Console and SEMrush will help you measure and improve your SEO performance." Tools Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/ Google Analytics - https://marketingplatform.goog....le.com/about/analyti Google Search Console - https://search.google.com/search-console/about SEMRush - https://www.semrush.com/ Ahrefs - https://ahrefs.com/
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