Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.You'll also learn:Why the brand launched with a retail location and how it became the primary growth driver during the early years of the brandRetail strategy and how the brand has created a sub-brand that is launching in 1,000+ Walmart locationsFuture of the brand as they continue to scale into retail while remaining true to their DTC rootsMonica Royer is the Founder & CEO of Monica + Andy.Links MentionedMonica + AndyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.