Seeing the Writing on the Social Wall: Emily Pritchard of The Social Lights

Emily Pritchard knew this whole social media thing was going to be a major deal, and that's why she bet big on the platforms early in their lifespans.Now, as the CEO of The Social Lights, a fast-growing social media marketing agency in Minneapolis, Pritchard takes the entrepreneurial fire from the early days and focuses it on guiding the company to bigger and bigger things. How did she land clients in the early days of the business (and social media)? Can a brand presence on social media ever really be genuine? Pritchard talks about it all in this episode.