Sending quality care instructions post-purchase with Oliver Momma (Co-Founder of Ekster)

On this episode of Retention Chronicles, we’re joined by Oliver Momma, Co-Founder of Ekster, a trackable wallets, card holders, bags and tech accessories brand that provide function and style at your fingertips. Oliver and Mariah talk about Ekster’s very successful launch on kickstarter, building out a kickstarter launch guidebook for other brands, the roadblocks Ekster faced when scaling, conversion rate optimization and website design, A/B testing, international SMS strategy, email drip campaigns, using post-purchase emails to survey customers, return management, & more!