SEO Twitter: Facebook Ads, Search Console, New References, E-A-T, Topical Authority

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority. Sources Cited:@antoniogm  cites The New York Post: Meta’s profits plunge more than 50% as ad revenue dwindles@rustybrick  tweets about Google Search Console Notices For max-image-preview@LeeFootSEO  shouts out  The Art of SEO: Mastering Search Engine Optimization 4th Edition@HTTPArchive  hightlights the new  2022 Web Almanac@alonkochba show how Early Hints can boost Core Web Vitals@creativetrnd spreads the word about @lilyraynyc's Measuring E-A-T Whiteboard Friday talk for @Moz@ahrefs on  8 confirmed Google ranking factors@aleyda links to a @sistrix list of Content Hubs Performance Leaders@jsvxc links to an Ahrefs study that uses a topical authority measurement method from @Kevin_Indig