Shaun Hinklein on Ramp’s SEO & Content Marketing Strategy, Setting KPIs, and Buyer Journeys

Join Nate Matherson as he sits down with Shaun Hinklein for the seventh episode of the Optimize podcast. Shaun is currently the Head of SEO at Ramp, with previous notable experiences leading teams at Squarespace and Jet.com. This episode breaks down SEO KPIs and goal setting, crafting buyer journeys, and user experience optimization. Have your notepad handy as Shaun and Nate openly share techniques and outline frameworks that drive conversions at scale. For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:
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