Show Me The Money with Spencer Martin of Beyond The Peloton

The prize money is paltry by professional sports standards. The sponsors are finicky. The owners mercurial. Beyond the Peloton's Spencer Martin talks about the money and business behind the Tour de France and how modern cycling's economic model has not kept up with the times.<br/><br/>Beyond the Peloton Podcast | Newsletter | Website<br/>Spencer Martin Twitter | InstagramSubscribe to the RIDING WITH substack<br/>Connect with Jonathan on Instagram | Twitter | LinkedIn <br/><br/>- - - - - <br/><br/>RIDING WITH is produced and edited by the team at Palm Tree Pod Co.