Social Media Strategy with Coralis Rivera-Aponte

How did Visit The USA go from 0 to over 600,000 followers on TikTok? We ask Coralis Rivera-Aponte, Brand USA's Manager of Integrated Marketing and Social Media. We discuss why TikTok is a valuable platform for DMOs, the meteoric rise of Threads, and Brand USA's social media strategy in FY24. Coralis was recently named to the 30 Under 30 list by Destinations International.