Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. 
Key Takeaways 01:22 - Inside the marketing creative team at Superside 03:07 - How Piotr describes his responsibilities 04:00 - Collaboration and creative challenges 11:16 - How Piotr describes the Superside brand 15:03 - Superside’s brand refresh 19:14 - The challenges of rebranding 22:47 - What are “astropods” and how do they work?  33:43 - What is “Creative as a Service”? 44:52 - Metrics, and how Superside tracks performance 46:00 - Challenges, and what’s next for Superside 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
Links  Superside Piotr on LinkedIn
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