Standing Out From The Crowd Inside Social Media With Jake Hay

Podcast Episode 165 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.But it doesn't stop there. Jake also shares valuable insights on the challenges and costs associated with TikTok influencer marketing, highlighting the importance of having the right team and resources. Discover why influencer marketing may not be suitable for every product and how to optimize your marketing channels for maximum customer acquisition.Join us in this episode to explore the evolving landscape of influencer marketing, strategies to succeed as an influencer, and the groundbreaking role of AI in finding the perfect creators to align with your brand.Episode Action Items: To find more information about Jake:Jake@popscharts.comwww.popshorts.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.