Stay Authentic in Male-Dominated Rooms with Kristen Taraszewski, CEO of ElevenPoint2

Kristen Taraszewski is a biomedical engineer and the CEO of ElevenPoint2, a training software company that elevates and gamifies the way companies upskill their technical salespeople. We first met Kristen as a finalist of the Bad Bitch Pitch. In this episode, Kristen shares her journey working with NASA, and advice on successfully navigating male-dominated fields that helped her maximize her personal joy and entrepreneurial impact. She also shares how she’s applying rocket science to technical sales training and building a multi-million-dollar global company in the process.Lisa and Kristen discuss:The major differences between the NASA, startup, and venture capital landscapes in terms of prejudice she faced as a womanThe struggles involved with “breaking the mold” as a woman in business and what it has meant for her to powerfully show up as her authentic self in male-dominated roomsHow to filter advice to get constructive feedback for building and scaling a businessHow she uses the principles of NASA’s training to develop exceptional salespeopleHer evolving vision in growing and exiting her startup and where she sees her role on the team in the coming years