Staying Ahead of the AI Curve

In this modern era where AI is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage? An international panel of IABC Fellows got together on June 20 to discuss AI, exploring the risks and benefits, offering guidance to communications professionals seeking to navigate this new landscape. The panel explored the exciting and rapidly evolving intersection of AI and communication, examining how artificial intelligence can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic, and value-added work. The panel also delved into optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential. About the Panel An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognized as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand, and Australia. He has received a number of awards, including international Gold Quill awards for communication excellence. Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication, is currently chairing the IABC’s Big Ideas Taskforce, and in 2020 was named a Fellow of the IABC.