Stories that Stick (ft. Kindra Hall)

Stories that Stick (ft. Kindra Hall)A master storyteller on what works, what matters, and what doesn’t work or matterOPENING QUOTE:“We get to know people through their stories, and they're asking themselves in that moment as you come out on stage: "I'm spending the next hour with this person, do I like them? Do I connect with them? Do I feel like they're related to me in any way? Do I trust them?”-Kindra Hall:GUEST BIO:Kindra Hall is the best selling author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Kindra is one of the busiest keynote speakers on the scene, helping global brands better communicate the value of their company, their products and their individuality through strategic storytelling. She's also the Chief Storytelling Officer at SUCCESS Magazine, where she shares the inspiring, often untold stories of achievers like Daymond John, Deepak Chopra, James Altucher and Misty Copeland in print and on the podcast SUCCESS Stories with Kindra Hall.Links:WebsiteFacebookTwitterLinkedInInstagramYouTubeCORE TOPICS + DETAILS:[6:00] - The Four Key Elements of a Great StoryKindra’s secret sauce for amazing storytellingKindra lists four key components of great storytelling— First, they need an identifiable character. It can be you or someone else, but it needs to be someone your audience can identify with.Next, a story needs authentic emotion. It doesn’t have to make your audience cry, but it needs to make them feel something. Third— a story needs a moment. It’s a point in the story where the listener can “come in and sit right there next to you,” experiencing what you or the main character experienced.Finally, a story needs specific details. This adds to the image your audience is creating in their minds, making your story more vivid and impactful.[14:48] - Intros & EndingHow Kindra thinks about two of the most important parts of a keynoteWhen it comes to intros, Kindra has a strong stance: “Always start with the story.” That’s how your audience will get to know you, much more than listing out your credentials or resume.As far as endings, Kindra ties all the concepts she’s gone on to discuss back to that original story. It brings everything full-circle, and helps solidify the concepts discussed because they tie back to her original narrative. This leaves a lasting impression and ties emotion and feelings to the intellectual side of what’s been discussed.[22:36] - Kindra’s Storytelling HeroesInfluential names you may not knowKindra lists her mentor, Donald Davis, as one of her storytelling heroes. She cites his traditional storytelling chops and ability to make life’s everyday moments have power and value as one of her biggest inspirations. Kindra also lists the opening story of Glennon Doyle’s book Untamed, despite its status as being considered “overhyped.” It clearly struck a chord with a wide range of people— the hallmark of a great story.[29:16] - Kindra’s Storytelling No-NosTaking a stand against emotional manipulationTwo things Kindra feels strongly about in stories and keynotes— don’t cry, and don’t tell stories that have no purpose other than to make your audience cry. Becoming emotional onstage might feel like it will convey vulnerability and impact, but the truth is that it takes the focus off your audience and puts it on you. You’re meant to be the deli