Welcome back to Cloud Machine, a weekly music business video podcast hosted by Mat Landry and industry insiders. In this thirtieth episode, Paul Loewenberg joins Mat to discuss Sudbury's cultural explosion in the 80's and 90's and his journey as the Artistic Director of Northern Lights Festival Boreal for 17 years. Paul was also the primary booker for the legendary Townehouse Tavern in Sudbury for close to thirty years. Throughout the podcast they chat about the ups and downs of the current live music industry and Paul shares stories of the past three decades. Thanks for listening! Shuswap on the Nipissing: https://shuswapcamp.com/ Northern Lights Festival Boreal: https://nlfb.ca/ The Townehouse Tavern: https://www.townehousetavern.com/ Follow Mat Landry: https://www.instagram.com/matlandrydrums/ Follow Eights: https://www.instagram.com/eightscreative/ Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/ Many thanks to Eightspace & LMDSolutions for their support & resources.