Sydney Ellis with Niall Knithouse

Sydney Ellis began Niall Knithouse with two semi-paradoxical goals in mind; She aspired to create a fashion label while encouraging buyers to shop less. Her mission became helping reduce textile waste coming from the fashion industry by inspiring shoppers to buy less and wear more. <br/><br/>In this episode, Sydney explains the magic in modular design and the importance of conscious consumption. We talk the building of her brand, the success of Niall Knithouse today, and what it's like to work with truly influential influencers. At the end of this episode is an extra special and chaotic early 2000s themed Would You Rather!<br/><br/>If you are listening from NYC, Niall Knithouse is currently operating a pop up in Soho at DOORS.NYC for the entire month if people want to come see the clothes in person!