We talk abut the current change of environment in collegiate athletics with NIL, Transfer portal, etcBruce talks about his impact on the Chris Weber post game story after Webers "time out" in the NCAA title gameBruce was in the middle of the Gary Moeller to Lloyd Carr transition in football which was a dicey moment for Michigan footballThe idea of a crisis manager doubling as a sports information director is appropriate in Bruce's situationThe politics of an athletic department and it's beaurocracyManaging the always volatile Bo Schembechler in the early years with the mediaHis well thought out advice and counsel to players, coach's and athletes over the years have helped manyThe innovations Bruce helped develop to pave the way for the technological explosion in covering cololege sportThe incredible growth of the media and it's mutation since the internet explosion and it's influence over college athleticsRadio and television impact over the years

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