The Case for Outsourced Marketing Execution, with Domenic Colasante, CEO of 2X

In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.Learn more about Domenic ColasanteLearn more about 2XFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte