The Changing Content Landscape: How to Excel

In the era of the attention economy, businesses are navigating the dynamic landscape of social media to engage their target audience effectively. In this discussion with Paul Banks we chat about the significance of authenticity in content creation and the role of AI tools like chat GPT in enhancing business productivity. The discussion covers various social media platforms, including LinkedIn and Facebook, and highlights the importance of understanding the unique dynamics and audience preferences of each platform. In the end there is a balance between quality and volume of content and leveraging personal posts helps to establish authenticity and foster deeper connections with potential clients.