The Critical Advantage of Building a Manufacturing Brand

We often talk about brands on this show, but so far we’ve never talked about manufacturing brands.<br/><br/>In fact, until this guest can on A Seat at The Table, I hadn’t given it much thought.<br/><br/>Turns out, I was overlooking a huge marketing opportunity - and it seems that a lot of businesses are too!<br/><br/>Today Jim Huebner joins us on a Seat at The Table to discuss what manufacturers need to now know about branding to not only grow their market but to also protect the market share they already have.<br/><br/>Jim is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process.<br/><br/>Today he’ll be sharing <br/><br/>1. What makes a manufacturing brand relevant to today’s consumers.<br/>2. The process for helping brands establish their most robust brand positioning.<br/>3. The 4 pillars of his “GIVE Manifesto” - What  that means<br/><br/>A great brand can lift a product out of obscurity and give it a new life.  In a similar way, great leadership can play a pivot role in getting a business back on track or in driving it to greater success.<br/>To take your company to the next level, you need top talent who understand the market - and understands your product.<br/><br/>To find the best talent, brands look to Asianet Consultants.  They have an extensive network that helps them connect with leading directors, managers and tech experts.<br/>It’s why both enterprises and indie companies look to Asianet when they need to fill a difficult to fulfill position.<br/><br/>USEFUL LINKS:<br/><br/>Asianet Consultants:  https://asisanetconsultants.com<br/><br/>Integrated Marketing's website:  https://www.huebnermarketing.com/<br/><br/>Connect with Jim Heubner:  https://www.linkedin.com/in/jwhuebner/Visit A Seat at The Table's website at https://seat.fm<br/><br/>