Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education. Join us as we discuss: The DEI Viewfinder’s function and purpose (2:13) How the Viewfinder influenced St. Thomas’s marketing approach (12:10) Advancements in hiring practices and class diversity (19:18) Check out these resources we mentioned during the podcast: Katie Jensen katie.jensen@stthomas.edu University of St. Thomas Inclusive Marketing & Communications: A Practical Approach To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

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