Elite conversation to kick off Season 2 of Merchants of Change with Force Management co-founder John Kaplan! The guys start with John's early football career at Boise State and Bowling Green (0:33-11:10) A breakdown of the attributes athletes possess that allow them to become successful sales professionals (11:10-18:00) John breaks down the things you should look for in your first sales jobs (18:00-22:00) Patriots vs Mercenaries (22:00-27:10) Early career at Xerox and PTC (27:10-30:45) Favorite memory from working with the juggernaut PTC (30:45-36:45) John tell's the incredible story of when and how the idea for starting Force Management came to be (36:45-43:10) What are the fundamentals to sales success Ascender and MEDDICC focuses on (43:10-47:03) Some of the new initiatives and programs starting with the Ascender program (47:03-50:35) John's favorite mentor in his career (50:35-56:40) What being a sales professional means (56:40-58:43)

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