The Exponential Power of The Long Game

Episode #47 of The Business Development Podcast focuses on the long game of business development. Kelly Kennedy, the host, expresses gratitude for the support and feedback he has received from listeners. He emphasizes the importance of building relationships that turn into revenue over time, acknowledging that it takes patience and consistency to see results. Kennedy encourages business development reps to consistently bring in new opportunities and promote their company to expand their reach. He highlights the need for dedicated business development representatives focused on new business development.
Throughout the episode, Kennedy emphasizes the time and effort required for successful business development. He shares personal experiences and emphasizes the importance of having a process and following it consistently. Kennedy also mentions the importance of maintaining relationships with clients, as they can leave for any reason at any time. He concludes by expressing his appreciation for the support the podcast has received and highlights the upcoming 50th episode of the show.
Key Takeaways:
Business development is a long-term game that requires consistency and structure. Success comes from following a process week over week and building relationships that turn into revenue over time.
Results in business development don't happen overnight. Only 2% of all sales occur at the first point of contact, so patience is crucial in cultivating relationships and generating new opportunities.
It's important for business development reps to consistently bring in new opportunities and shout their company from the rooftops to expand their reach. This requires dedicated reps focused on new business development and building relationships.
The effects of business development efforts may not always be immediately visible, but they can have a significant impact on business growth. It's important for professionals and managers to recognize and appreciate the contributions of business development reps.
Business development is about measuring the total upside of a business relationship, not just the immediate deal. Value is derived from maintaining and nurturing relationships with clients over time.