The importance of a brand promise with Debbie O'connor

We have the amazing Debbie O'Connor, author of the newly released Brand Magic, back on deck today to educate us all on the importance of a brand promise.<br/>"When we're building these brand promises or when we're trying to attract customers or whatever it is that we're doing, the more we can resonate and spark emotion in people, the greater they will connect with our brand."<br/><br/>Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.<br/><br/>Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.<br/><br/>In this episode, you will learn the following:<br/>1. The importance of a brand promise<br/>2. How a brand promise can help attract customers<br/>3. How a brand promise can help businesses achieve their goals<br/><br/>Resources:<br/>Do you know your Brand Personality? Play our online quiz and find out.<br/><br/>WEBSITES:<br/>www.debbieobrands.com<br/>www.brandpersonalities.com.au<br/>www.whiteriverdesign.com<br/>www.brandmagicmasterclass.com<br/>www.brandmagic.com.au<br/><br/>SOCIAL MEDIA LINKS<br/>LinkedIn: linkedin.com/in/debbieobrands/<br/>Instagram: instagram.com/debbieobrands/<br/>Brand Magic: @BrandMagic101<br/>Loved this episode? Leave us a review and rating. Connect with me: Instagram @bec_chappell<br/>LinkedIn – Bec Chappell <br/><br/>This podcast has been produced and edited by Snappystreet Creative