The importance of building a great social community and process behind rebranding a 70 year old attraction

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.<br /><br />Download our free ebook The Ultimate Guide to Doubling Your Visitor Numbers<br /><br />If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.<br />If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends January 31st 2023. The winner will be contacted via Twitter. Show references: https://www.draytonmanor.co.uk/https://twitter.com/DraytonManorhttps://www.instagram.com/draytonmanor/https://www.tiktok.com/@drayton_manor Danielle Nicholls - Senior Content Executive at Drayton Manor ResortWhen I graduated from Leeds Trinity University with a degree in Media & Marketing and a multitude of marketing placements in 2017, I was set on combining my two passions - storytelling and theme parks.After a year in a marketing communications role with a tour operator, I was lucky enough to secure a role in the Drayton Manor marketing team.Here at Drayton, I’m responsible for creating engaging visual and written content for all marketing channels - including web, PR, email, in park signage and of course, social media.My main focus over the last 4 and a half years has been to build an engaged social community across all our channels – Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.I’m forever grateful to work in such a fantastic industry, filled with incredible energy and enthusiasm.https://www.linkedin.com/in/ni....chollsdanielle/Twitt @dnicholls_Instagram @_daniellenicholls Ross Ballinger - Design & Brand Manager at Drayton Manor Resort (Inc. Hotel, Zoo & Europe's only Thomas Land) Brand protector and innovator... I played a senior role in a busy agency studio team for nearly 9 years. I joined fresh from leaving university with a sort after London placement under my belt.I now produce fresh, engaging, and dynamic design creative for digital advertising, marketing campaigns, theme park attractions, working closely alongside a talented Marketing team. All to promote Drayton Manor Resort in the most effective and exciting method possible.I can guarantee expertise and a wealth of experience, the final outcome of the design process is not the end of my creative input, you can be assured that maintaining brand continuity and freshly injected excitement remains my priority.Spend time with me and you’ll understand why I wanted to be an Actor, but you’ll be glad I didn't as my energy provides office enthusiasm and endless creative steer.www.linkedin.com/in/ross