The Important Role Independent Analysts Play in the Channel

How do independent analysts differ from channel advisors? In this episode of The Channel Champions Podcast, we hear a slightly different perspective on the channel. As an independent analyst, Jon Arnold offers consultancy services and counsel on a variety of technologies and solutions that businesses need help with.  He explores the benefits of being independent, why we need more younger people to join the channel as independents, and his predictions for the future. We also hear how Jon first got started in the channel, plus his insights into how the buying process is changing all the time. Key Moments:  How Jon first became involved in the channel  What the tech space was like before the channel Why the channel is in a period of the “economics of abundance” The biggest changes in the tech space Why independent analysts play a vital role Why younger people should become independent Jon’s predictions for the future How the way customers buy hardware and software is changing Market predictions for suppliers  <br/>Key Links: Connect with Jon on LinkedIn: https://www.linkedin.com/in/jarnoldassociates/  J Arnold & Associates: https://www.jarnoldassociates.com/ <br/>