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The Marketing of Diamonds

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Manipulating The Masses
Manipulating The Masses
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Today, we’re going to look at, what I feel, is one of the best cases of marketing that we’ve reviewed. We will sparkle, we will glimmer, we will shine because we’re reviewing the marketing behind diamonds.It’s a classic example of supply and demand. How producers limit the supply and how marketers amplified demand to an incredible level.

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