The Oliver Anthony Effect | EP 43

Hey y'all I'm doing something a bit different with the description. Below are my notes that inspired my brain storm. As always I hope you enjoy and share the show.FYI here's my Fractional CMO Website: https://thunderstockmarketing.com/ 1) Oliver Anthony Effect – Content Viralitya. Unknown to #1 most downloaded songb. Blue collar to 40k/dayc. Farmville VA to Joe Rogan’s studio i. Never been west of TN befored. Authentic i. Raw – for some of his songs only used his android phone. 1 guitar. Singer song writer… on his forest property. MSM pushes a narrative that people don’t buy. ii. Timely – fires, inflation, mental and physical health pandemic. iii. Everyone’s thinking it, no one’s singing it from their soul – yet. Most music won’t touch present day zeigiest, his blows it up. iv. Looks like, lives like, is like the every day person. Oliver represents the least represented demographic in the country—the “Silent” majority. v. Has no other agenda but to connect emotionally. Oliver used singing and song writing to combat his own struggles with mental health. By sharing it with the world he’s helped millions of people. vi. Inspired by realness. Cites 1970’s outlaw country music singers such as Hank Jr. as his biggest inspiration. Country Boy Can Survive is the penultimate rebel song. It’s what the spirit of the country needs today.