The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104

The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104    00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:45 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:54 Content Spotlights  ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century  00:37:13 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:28 Marketing Tech and Apps   ROGER: It’s all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard  Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It’s all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/q....uik-app-video-photo- new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons.  00:56:33 Film Marketing  HEAT (1995)  A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal  We look at the fascinating story about how Heat developed from an original script by Mann which he originally truncated to make a TV movie called LA Takedown and then reinstated the full script for the eventual filming of Heat. It’s famous for a 10 minute gun battle and a café confrontation between Al Pacino and Robert De Niro.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and a