the Power of EQ in Sales: Sayantan (Cyan) Mookherjee

In this enlightening discussion, Charles from Podpire invites Sayantan (Cyan) Mookherjee, the founder of 221B Baker Street, to share insights into his unique approach to sales and marketing. Cyan delves into the genesis of his company, emphasizing the importance of EQ-based messaging. By analyzing public social media posts, they craft hyper-customized messages to potential clients, ensuring a more personalized and effective outreach. As they journey through 2023, the company has expanded its offerings, focusing on high-intent marketing and understanding the core reasons a B2B client might be interested in a product. Cyan also touches upon his personal experiences, from the influence of his father's stock market insights to a near-fatal accident that reshaped his perspective on life. The conversation then shifts to the branding of 221B Baker Street, drawing inspiration from Sherlock Holmes and Dr. Watson. The duo also discusses the integration of AI in their processes, with Cyan highlighting their transition from GPT-1 and GPT-2 to the more advanced GPT-3 for automating EQ-based messaging.