Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector

Are you ready to unmask the often overlooked treasure trove in the fitness industry? Let's venture together with industry expert Thomas Plummer, as we unravel the hidden potential within the "older" fitness market. Thomas says 40 and over, while I usually say 50 and over... but the point is the same.<br/><br/>His wealth of experience paints a vivid picture of the current and future trajectory of the fitness industry, levelling focus on the power of understanding and addressing the needs, expectations and influence of this significant market segment. <br/><br/>Most fitness pros have no idea how to communicate with people who are a little bit different than the mainstream, 20-something customer. That's where I come in with Prime Fit Content, with material that helps gyms and studios reach the coveted older market. And Thom brings his perspective to the table -- how gym owners fall short, what the real opportunities are, and how to take advantage of them. <br/><br/>Thom advises me to help you understand the "older" client -- age, income, life circumstances, etc. And I'm all up for that. By the end of our chat, you’ll be armed with practical insights on how to dismantle fear and misinformation associated with fitness, and how to create a welcoming, inclusive space for everyone.<br/><br/>Resources and Links<br/>Thomas Plummer<br/>Perform Better<br/><br/>Life Priority Supplements -- Affiliate Discount  here<br/>Functional Aging Institute -- Use FAIMM50 discount code<br/>Prime Fit Content – Engage the over-50 market