Tips to Create a Loyal Customer Base : Building Strong Brand Loyalty

“By involving customers in shaping your brand and showing them their voices matter to you, they are heard, valued and implemented, you build trust and loyalty with them”- Malay Damania.Building a loyal customer base is so critical for the sustainability of any business. Loyal customers become the advocate of your brand and continue recommending your products to others which ultimately gives you more sales and profits. But how to build loyalty in business with customers? In this episode your host Malay Damnai shares a few tricks and tips that will help you to get more loyal consumers.Key TakeawaysDefine your brand identity. Identify what makes your brand unique and create a brand personality. Reflect it everywhere from your logo, visuals to messaging.Understand your target audience. Research on insights like age, demographics, location and their pain points. Then give them a solution in their language. Deliver exceptional customer experience. A loyal consumer is acquired when they have a delightful experience shopping or solving their doubts with your brand. Build emotional connections with loyal customers by developing a brand story that evokes emotions. <br/>
Listen to the entire episode as Malay shares some more points about building loyalty with customers in detail. 

Buy Malay’s book - Business ChampMalay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory.Book Free Consultation with Malay
Connect with Malay at:Website - www.malaydamania.comLinkedin - https://www.linkedin.com/in/malay-damania-23285717
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