TJ Winick - Reputation Capital

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In this episode, host CMA’s David Ciullo discusses with T.J. Winick, SVP at Issues Management Group his new book , Reputation Capital: Navigate and Protect Your Greatest Asset, how using transparency, honesty, authenticity, and empathy is key to protecting your brand.