Meet Foodie and Former D1 College Athlete: Joy Caracciolo Joy's backstory: She is a local food influencer who lives in Durham. Joy began supporting local restaurants during COVID by getting takeout and blogging about the food, then sharing her content on social media. She is also a former NCAA women's basketball player for Boston College and the University of Delaware. Currently, she works in public relations for a global tech company. She has a son named Julius. Interview with Joy: Find out how Joy got her start in the social media food world. She discusses her initiative to support local and minority-owned businesses during the pandemic. She talks about the growth and expansion of her social media presence. Joy also discusses how she gained followers on Instagram vs. TikTok. She addresses the threshold for when one becomes an “influencer.” She explains the influence of hashtags and how they help influencers get noticed on social media platforms. Joy discusses her approach to posting genuine and authentic content on social media platforms. Joy talks about her college sports experience and offers advice to parents of potential college athletes.

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