Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny new object, going back to basics to explain its value in demonstrating ROI and gaining internal support for initiatives. Find out Jen’s top marketing tips, as well as how she’s changed her approach to leadership, on the latest episode. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net