Understanding the tech that drives ecommerce

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Kapil Makhija, CEO at Unicommerce to discuss how technologies and data are used in e-commerce in order to craft a seamless customer experience and the challenges behind creating such experiences. Edited and mixed by Suresh Pawar ------ Introducing Kapil Makhija<br /> Backend of supply chain (00:39)<br /> Logistical challenges in a country like India (02:59)<br /> Evolution of ecommerce (04:56)<br /> Predicting customers' orders (08:11)<br /> Interesting trends from Indian markets (10:11)<br /> Bricks instead of IPhones (14:07)<br /> Implementing seamless return process (15:38)