Unlocking Supermarket Shelves: The 'Buyerology' Approach to Retail Success with Karen Green

You might have a great food product idea with a secure supply chain, a reliable manufacturing process, a competitive price point and a small army of fans… But does that mean that your product will get picked up and sold in a major retailer? Not always, and that’s where Karen Green comes in. She’s a food mentor who specialises in helping young food brands take their products to market. Join us for this episode of the Oh For Food’s Sake podcast where we get to pick Karen’s brains about what makes a buyer interested in your food product. Karen gives us a walk through her career in food and her transition into launching her own company as a food mentor. She recounts her experience helping companies in the UK, and in Ghana to develop and sell their food products. We learn insider tips on how to sell to buyers, including how to decode what makes them tick and how to keep the conversation going over time so that you’re always on the buyer’s horizon. At the end of the episode, Lucy & Karen share some exciting news about their upcoming retreat for ambitious food company founders! You can find out more about The French Escape hereWe learnt so much from talking to Karen and we hope that you did too! Drop us a line via our Facebook group or LinkedIn page to let us know what stood out to you. We always enjoy hearing from you! Timestamps[1:35] A big welcome to The Food Mentor, Karen Green! Karen introduces herself[7:28] Karen’s work with the UN and her trip to Ghana[11:46] What makes Karen’s UK and Ghana-based clients similar and different[13:00] The key principles of bringing a product to market… and a few logistical nightmares![17:33] Do you have to have a certain personality type to succeed in the food industry? [21:31] Why Karen starting mentoring food brands  [24:01] Recipe For Success and Buyer-ology: Karen’s books[27:20] What is Humantic AI? [30:37] Profiling food industry roles with Humantics[32:10] Analysing the relationship between the buyer and the company they work for[34:47] The nitty gritty of applied buyer-ology[36:45] Founder mindset vs. CEO mindset[42:28] Karen’s three pieces of advice on getting a listing with a retailer in today’s market[46:45] How many contacts is too many to make a sale?[51:08] A buyer success story[52:23] “So what else can we do?”: It’s not all about getting products in retailers[55:25] Exciting news! Karen’s amazing upcoming food retreat! Links and ResourcesKaren Green on LinkedInRecipe For Success by Karen Green on Amazon UKBuyer-ology by Karen Gree on Amazon UKHumantic AI buyer intelligence softwareIf you’d like to know more about today’s sponsor, find them online at: DaymerDaymer on LinkedInDaymer on TwitterEmail: web@daymer.comYou can follow us here on instagramIf you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or