What is high quality content with Joe Zappa

We keep getting told quality is king or make sure your content is high quality but what does this really mean.This week we're talking content with Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups and agencies.Joe helps us understand what high quality content really means, its not just about the length and we talk a fair bit about targeting and storytelling. This is a great chat.Don't forget to connect with Joe on LinkedIn or the Sharp Pen Media website.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts