When To Open a Second Location

Wondered about expanding into a second location?  <br/><br/>It's one of the most common business questions we get.  I think we often get caught up in what's 'next.'  Or the fear of missing out on an opportunity.  But it it aligned with your goals for starting a practice?<br/><br/>We've had the opportunity to expand to a second location several times over the history of PelvicSanity, and have turned them down each time.  We'll explain why, and the lessons we've learned from helping other practice owners build into a second location.<br/><br/>We'll talk about the pros and cons of a second location (and there are a lot of cons you'll have to navigate).  <br/><br/>Sure, it can present exciting opportunities like reaching a new market or providing more room for your clinicians. But let's not ignore the challenges - increased costs, potential dilution of your practice’s culture, and facility issues. We go beyond the surface and consider the motivations that may be driving this desire: perceived opportunities, clinician preference, fear, or maybe even ego.<br/><br/>Lastly, we discuss factors that could influence the success of expansion. We stress the need for a comprehensive plan that takes into account everything from product control to potential increase in rent. But most importantly, we underscore the importance of maintaining practice integrity and family time while attempting to expand your business. Join us for an insightful conversation, as we help you make an informed decision about whether a second location is the right move for your practice.<br/><br/>Pelvic Business Accelerator<br/><br/>If you're a pelvic health business owner, the wait list is open for the next cohort of the Pelvic Business Accelerator!  We've helped 400+ clinicians start, grow and scale their practice - check it out at www.pelvicptrising.com/accelerator and get on the wait list for January!<br/><br/>About Us<br/><br/>Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.<br/><br/>Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 400+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!Get in Touch!<br/><br/>Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).<br/><br/>Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!