White Sox Marketing/Sales Director Brooks Boyer | Tell Me A Story I Don't Know

Being the marketing and sales director of a major league team isn’t easy, unless you win. And for Brooks Boyer, this Chicago White Sox season has been a downer. There’s nothing he can do about but that continue making sure the fans have a great experience. Boyer has been with the White Sox since 2004 when Ozzie Guillen took over as manager. One year later the team won its first World Series in 88 years and then, in 2006, drew nearly 3 million fans.
“You never know what the product is going to look like…if the White Sox are going to win 100 games, 90 games and win the division, they’re going to go .500 and under .500. It’s out of our control. You can’t control what happens inside those lines but we certainly can maximize the experience which eventually maximizes the revenue," Boyer says on the show.
Prior to his arrival, Boyer spent ten years with the Bulls including some championship seasons. Among his achievements, hooking up the company producing the champagne that would used if the Bulls won another title. They did and Boyer handed Michael Jordan a bottle as he entered a triumphant locker room.
Boyer also played a significant role in choosing the White Sox announcers including Jason Benetti, Steve Stone and Len Kasper, all guests on this podcast.
If Boyer’s name sounds somewhat familiar, he played college basketball at Notre Dame under Digger Phelps and John MacLeod. And he was captain of the team in 1993.
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