Zero waste that keeps on giving

Host Brooking Gatewood sits down with G.L., founder of Generation Conscious, which won The Reusies 2023 Most Innovative Reuse Company in Consumer Packaged Goods. Since 2021, Generation Conscious has been laying the ground-work for a student-centered, hygiene-equity focused business that is saving carbon and avoiding single-use waste through campus-based laundry soap refill stations. Learn more about the incredible innovations coming out of this first-generation, Black-led company that employs local labor, trains students in organizing and fundraising, reinvests surplus profits into BIPOC and queer-led fellowships, and ensures economic success is shared by workers.Resources:Generation Conscious on InstagramGeneration Conscious websiteThe Reusies