What does it take to build an African brand?To create for your home country, with your continent in mind, while competing with  international brands  that already have the advantages of economies of scale, and yet  you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally. What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your envi...

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