Conversion Tracking Playbook
Conversion Tracking Playbook

Conversion Tracking Playbook

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Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models
29:05
BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo
34:10
How To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton Fisher
48:49
Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond
30:05
How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room
38:44
5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot
40:04
GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
24:38
“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
28:15
Life in GA4: Known Issues, Common Reporting How-To's, and Gaps Impacting CRO
18:52
How D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps)
32:25
2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler
41:37
100K Spend/Day Myths from Big Ad Accounts + Competitive Marketing Advantages with Nigel Thomas @ Alpha Inbound
37:42
iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
28:20
Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener Questions
49:32
Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
40:04
Data I Look at to Analyze Year Over Year Q4 Performance
19:33
Thoughts on Future of Compliance, Consent Management, and Why The UX Needs a Major Overhaul
19:33
10 Data Analysis and Conversion Optimization Tips to Help Crush Holiday Performance Goals
19:03
Real-Time Reporting During BFCM -- What to Expect & Where to Check
22:33
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