The creator economy is worth about 100 billion dollars. And there are over 50 million creators in the world today. Writers, musicians, artists, entrepreneurs, influencers, content creators—the list goes on. And it’s only going to go up from here. Why? Because when content is created with people at the forefront, we build connection and impact. The creator economy is the way of the future in B2B. There’s so much to learn from B2C, so it’s time for B2B to catch up. 88% of B2B companies want to test influencer marketing. The issue is they don’t know how...

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