The FinTech Effect is a podcast show created and hosted by Sue Britton, CEO & Founder of Firefly Growth.Sue describes the ‘FinTech Effect’ as the pressure that every incumbent is under, caused by all the external forces in the market that are changing customer needs, products, and markets.The need to innovate becomes a necessity under such pressure. Because survival is at stake.Whether you call it innovation, transformation, or digitization - the way in which incumbents need to change is difficult. Navigating these challenges requires commitment, empathy, and empowerment.If you partner with FinTechs, acquire them, or are looking to f...

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