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0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts
Episode sponsors:→ Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer.***
Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and yours truly.
We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond.
Topics Covered:
(00:00) - – Intro
(03:25) - – What does a quality podcast episode really sound like?
(05:45) - – How to create a best-in-class podcast
(10:36) - – Three psychology biases to use in your episodes to retain listeners
(17:27) - – Do podcasts grow organically?
(22:37) - – Why you shouldn’t try to create an audience from scratch
(25:17) - – Do this before even thinking of starting a podcast
(29:52) - – What to do if your podcast is not growing
(31:33) - – Quality vs. Quantity: What really fuels podcast growth
(39:15) - – Should you quit your job like the gurus say?
(45:37) - – The true cost of running a side hustle
(49:00) - – Having a job that supports your side hustle (must be nice)
***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com🤘