015: Shifts in demand gen, the future of B2B, and marketing leadership w/ Graceanne MacDonald

Shifting demand gen, the future of B2B, and marketing leadership
The always insightful Graceanne MacDonald stops by to talk about the shifting landscape of demand gen, the future of B2B, and marketing leadership. Here’s what you’ll learn: 
• Simplifying your demand gen strategy for future-proofing 
• Understanding your audience and the demand curve 
• The importance of measuring engagement and conversion rates And much more