027: Vertical GTM and Fractional CMO Work w/ Corey Quinn

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.
Here’s what you’ll learn: How verticalizing an agency can increase its chances of success The initial steps of the process for helping agencies go vertical Why more top marketers are choosing to go freelance over working in-house