028: Product-led content, content engines, and startups w/ Yaag Ganesh

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.Here’s what you’ll learn: Characteristics of startups that well with content marketing How to build a content engine at a startup Product-led content and how it differs from product marketing